STD Book reviews: Impotence in the Boardroom: MySpace Caught an STD

Editorial Reviews from Amazon.com

AN EXCLUSIVE: Go inside the doors of Myspace.com! Learn how Myspace.com has become a one-hit wonder reaching ‘has-been’ status as quickly as stardom–all because it chose to ignore the fate of feature fatigue. Even this behemoth of a company that became the topic of every lunch conversation and found its way into almost every advertising budget, isn’t indestructible. Subject to the fickle audience to which it catered, Myspace.com needed a salvaging opportunity–fast! Get the details as the authors relive the company’s promising beginnings to its pending doom. Witness how Myspace.com rejected an exciting, intriguing opportunity that would have repositioned them as the leader in social impacting, and instead, settled for ‘safe and sorry.’ Not only that, learn why Dow Company, Citigroup, Cisco, Keen Footwear, MSN and Coca-Cola aren’t making the same mistake! Find out what it takes to stay relevant, attractive and desirable in today’s hormonally-charged marketplace. Ultimately, for the final cherry-on-top exclusive, the authors unveil how to inspire purchases.

Product Details

Paperback: 89 pages
Publisher: B. Rae Reese Press (January 2008)
Language: English

This Book is available at Amazon.com